White label WordPress maintenance for agencies
White label WordPress maintenance means another company does the upkeep on your clients' sites while the client only ever deals with you. SquareJuice offers founding spots for this: completed changes come with a record you can share.
What you are actually buying
Most white label maintenance is a team of people in a queue. You send a ticket, someone picks it up, and you find out it is done when they tell you it is done. SquareJuice is software that runs one loop on every request, the same way every time:
- A client emails your support inbox as usual. The request appears in your SquareJuice dashboard.
- Routine changes go straight to staging, a test copy of the site. Plugin, theme and WordPress updates and bigger jobs wait for your go-ahead before work starts.
- Checks run: the page loads cleanly, before and after screenshots are compared on desktop and mobile, and the change is matched against what the client asked for.
- You get a preview email with the screenshots and an Approve link.
- On your approval it is published, and the live site is checked again.
- If a check finds a problem, our team works with your agency on the next step. Recovery depends on the site and the change.
- You get a record of the completed change, approvals and check evidence.
What the client sees
SquareJuice writes to your agency, never to your client. You decide what to share, in your own name.
What it costs
The first five requests are free, with manual setup and no card. Ongoing terms are explained before paid work starts. Afterward, payment is by Stripe invoice at the list price. Self-serve billing is next.
What it handles today, and what it does not
Today it handles the requests that fill an agency inbox: text and content changes, image alt text, popups and banners, and questions about what a site currently has. Work beyond the agreed scope for founding agencies comes back for human review. Anything near checkout, payments, user accounts or DNS is never changed automatically. Those go to you with a note saying what was asked and what was found.
It is built for WordPress and WooCommerce sites. We confirm your hosting is supported during the site review. Self-serve billing is next. Changes proposed by your own AI tools are planned.
How it compares with hiring it out
| A white label support team | SquareJuice | |
|---|---|---|
| Who does the work | A person in a queue | Software, on a staging copy |
| When you see the change | Often after it is live | Before it is live, with screenshots |
| Proof for your client | A ticket marked done | A receipt with before and after |
| If it breaks something | You find out from the client | Our team works with your agency on the next step |
| Pricing | Per site or per plan | Ongoing terms explained before paid work |
A team of people is the better choice when you need judgment calls, design work or a phone number to ring at 2am. SquareJuice is the better choice for the steady stream of small requests that have a right answer.
Questions
Is white label WordPress maintenance the same as a WordPress care plan?
A care plan is what you sell your client. White label maintenance is who does the work behind it. Many agencies sell a care plan and have a white label provider carry it out.
Will my clients know I use SquareJuice?
SquareJuice sends previews, questions and receipts only to your agency. You decide what to share with your clients.
Does anything go live without my approval?
No. Your team approves every change before publication. Plugin, theme and WordPress updates and bigger jobs also need your go-ahead before work starts.
What happens if a change breaks the site?
Checks support your review but cannot catch every defect. If a problem is found, our team works with your agency on the next step. Recovery depends on the site and the change.
Which hosts are supported?
We confirm your hosting is supported during the site review.
Apply for a founding spot
Founding spots for one to three agencies, onboarded by hand after a safety review.